September 28, 2007

perrier: not your mama’s seltzer

Posted in wtf? tagged , at 12:46 am by squishy

perrier.jpg

Perrier: sexier, riskier, crazier, sassier, manlier. This ad campaign implies that Perrier was sexy, risky, crazy, sassy and fricking manly to begin with. I think they’re hallucinating; a Volvo is sexier than Perrier. You can only assume that they’re trying to tap into the Red Bull market. Because, you know, overpriced club soda is FIERCE.

I guess Perrier: snobbier, blander, irrelevant-er didn’t test as well. If they can convince people that this is somehow manly and sassy, we’re a bunch of lemmings that deserve to be swindled by the fine folks at Perrier. Props for trying.

More print ads from the Ogilvy and Mather campaign after the jump.

perrier-crazy.jpg
perrier-man.jpg
perrier-risk.jpg

The NYT did a writeup that was decidedly less snarky. You can read it here.

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2 Comments »

  1. Lauren said,

    that last one distrubes me a bit. It lookslike she’s gonna do somethng dirty with that bottle….

    also, her bathtub looks like a hot dog bun.

  2. I love Perrier! Try with James Martins, Aged 20 years… It’s just Great!!!


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